“Less people to visit SA for 2010”

24/02/2010 at 14:48 9 comments


Due to among other things the economic crisis, less people than expected will be traveling to South Africa for the 2010 World Cup. The initial estimate of 500.000 visitors has been scaled down to 350.000 football fans. “This might be even as low as 200.000 visitors,” said Lesley de Reuck, Cape Town’s director of 2010 operations, during a media briefing this morning.

One of the reason behind this drop is the economic crisis. While Europe and the USA are slowly recovering from last year’s financial turmoil, many Europeans and Americans are still struggling with the fact they got retrenched or had to take pay cuts in order to keep their jobs. To these people, a holiday that requires long distance flights, accommodation, tickets and local flights is unaffordable.

A second reason, which is linked to the impact of the crisis on the 2010 FIFA World Cup Football, is the high rates asked by South African businesses such as B&Bs and guesthouses. Quite a few establishments are charging football fans double or triple their usual summer rates. Local flights are also much more expensive than usual. Some airlines charge thousands of rands for a return flight that usually costs 1200 rand. This is out of reach to most people, even those earning pounds and euros.

Nevertheless, South Africa’s host cities are going full steam ahead with their world cup preparations, which includes the upgrading of infrastructure, improving safety and public transport, getting FAN fests and Public Viewing Areas off the ground and preparing the hospitality industry for the influx of football fans.

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9 Comments Add your own

  • 1. Ulrich Dannecker  |  24/02/2010 at 16:57

    Stop blaming the economy for low visitor number. The problem is the poor marketing by SA Tourism and similar institutions. When a recent survey in the U.K. asked people ‘Where is the 2010 FIFA World Cup being held’?, only 34% answered correctly. If finances do not permit a large media campaign, those responsible must getr an orchestrated internet campaign going. Secondly, those responsible for the marketing of the World Cup operate from their offices without being held accountable for their progress and actions. This it not my opinion, but my personal experience. Having been involved in the highly successful World Cup 2006 in Germany, I offered my services to the Local Organising Committee (LOC). Sadly, despite numerous letters, E-mails and Tel. calls I have been ignored.

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  • […] here: “Less people to visit SA for 2010″ « 2010 South Africa Football … Share and […]

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  • 6. Term Paper  |  10/03/2010 at 09:37

    This is such a great news, it really helps,Thanks for convey the message, i really didn’t know about that, will avail this,Thanks for share this.Great offer, i really want to avail it, even every body one want to avail it, This is such an amazing post, Thanks for share this article.

    Reply
  • 7. Soccerphile  |  06/04/2010 at 15:44

    Do you know for sure the exact location of the Portugal team’s base camp?

    Reply
  • 8. Douglas  |  21/04/2010 at 20:57

    twenty10soccerworldcup.wordpress.com.

    Reply
  • […] “Less people to visit SA for 2010″ Due to among other things the economic crisis, less people than expected will be traveling to South Africa for the 2010 World Cup. The initial estimate of 500.000 visitors has been scaled down to 350.000 football fans. Some have even mentioned a number of 200.000 visitors. […]

    Reply

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