Thumbs up for South Africa!
Nine out of ten foreigners visiting South Africa for the purposes of the World Cup say that they would recommend South Africa to friends or family as a holiday destination, according to African Response’s World Cup Visitor Survey.
The survey included 722 tourists, interviewed in Johannesburg, Cape Town, Durban and Pretoria and investigated perceptions of the various elements of the South African experience, including roads, accommodation, stadia, policing and safety, amongst others.
“Post World Cup press has been very positive about the success of the tournament and its implications for tourism and foreign investment. It is very pleasing to see our survey confirming this view” states Beatrice Kubheka, Managing Director of African Response. “African Response has been tracking the perceptions of readiness leading up to the 2010 World Cup since 2006 and witnessed doubt slowly becoming confidence the closer we got. But having 92% of visitors saying that they would recommend South Africa as a destination is more than we bargained for and is great news for our future.”
Those whose stay lasted between a week and two had a slightly higher tendency to recommend SA – at 94%. However, propensity to recommend SA to friends or family was as high as 92% amongst those tourists who were staying in the country for over a month.
Asked if they themselves would return, an overwhelming 96% of visitors said there is a possibility that they would and the remainder (4%) said that they would prefer to visit somewhere they have never been before.
Respondents were asked to rate a number of elements contributing to the overall experience they had in South Africa. Our stadium were undoubtedly rated the highest with 87% of respondents rating their perception and experience at the stadiums as “excellent” or “very good.” Tourists interviewed in Joburg gave the highest rating at 91% – no doubt a result of the impressive Soccer City, while those interviewed in Durban and Cape Town gave the stadia 84% and 78% respectively.
Press release issued by research agency African Response.
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