Thumbs up for South Africa!

16/07/2010 at 12:12 5 comments


Nine out of ten foreigners visiting South Africa for the purposes of the World Cup say that they would recommend South Africa to friends or family as a holiday destination, according to African Response’s World Cup Visitor Survey.

The survey included 722 tourists, interviewed in Johannesburg, Cape Town, Durban and Pretoria and investigated perceptions of the various elements of the South African experience, including roads, accommodation, stadia, policing and safety, amongst others.

“Post World Cup press has been very positive about the success of the tournament and its implications for tourism and foreign investment. It is very pleasing to see our survey confirming this view” states Beatrice Kubheka, Managing Director of African Response. “African Response has been tracking the perceptions of readiness leading up to the 2010 World Cup since 2006 and witnessed doubt slowly becoming confidence the closer we got. But having 92% of visitors saying that they would recommend South Africa as a destination is more than we bargained for and is great news for our future.”

Those whose stay lasted between a week and two had a slightly higher tendency to recommend SA – at 94%. However, propensity to recommend SA to friends or family was as high as 92% amongst those tourists who were staying in the country for over a month.

Asked if they themselves would return, an overwhelming 96% of visitors said there is a possibility that they would and the remainder (4%) said that they would prefer to visit somewhere they have never been before.

Respondents were asked to rate a number of elements contributing to the overall experience they had in South Africa. Our  stadium were undoubtedly rated the highest with 87% of respondents rating their perception and experience at the stadiums as “excellent” or “very good.” Tourists interviewed in Joburg gave the highest rating at 91% – no doubt a result of the impressive Soccer City, while those interviewed in Durban and Cape Town gave the stadia 84% and 78% respectively.

Press release issued by research agency African Response.

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5 Comments Add your own

  • 1. Chanel Piccione  |  02/09/2010 at 20:24

    Hi there
    I have been researching the topic of the impact that FIFA had on the tourism in South Africa during the World Cup 2010, I have had to activate my research through a blog for my thesis as I am in my honours year. I would really appreciate it if you could check it out on http://mismatch-activation.blogspot.com and comment where you want or make suggestions.
    Thank you:)

    Reply
  • 2. cvusoccer  |  16/09/2010 at 04:01

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    Reply
  • 3. Salt lake Air Conditioning  |  25/09/2010 at 19:23

    wow! It has been a long time since I have heard somebody talk about something with such passion. I didn’t quite understand everything but the passion flows throughout the and it is amazing to see someone be so in depth about something.
    I can feel it.

    Reply
  • 4. tucson implantdentist  |  26/09/2010 at 09:32

    Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot
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    Reply
  • 5. Mark Benson  |  03/10/2011 at 12:30

    I would also prefer South Africa as a perfect travel destination and would surely recommend it to friends and family. Iv been to almost every South African city and been delighted to be there due to the marvellous attractions iv explored. Cheap flights to South Africa will take you to the paradise in Africa.

    Reply

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